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Problem
IKEA stores are full of footfall and inspiration, but IKEA wants deeper emotional engagement — not just product exploration.
Customers browse, buy, and leave.
How might IKEA collab with another brand create an emotional, human, and memorable experience that connects with real life, home life, and inner life?
Research
IKEA stores are full of footfall and inspiration, but IKEA wants deeper emotional engagement — not just product exploration.
Customers browse, buy, and leave.
How might IKEA collab with another brand create an emotional, human, and memorable experience that connects with real life, home life, and inner life?
Work Samples
IKEA stores are full of footfall and inspiration, but IKEA wants deeper emotional engagement — not just product exploration.
Customers browse, buy, and leave.
How might IKEA collab with another brand create an emotional, human, and memorable experience that connects with real life, home life, and inner life?
Solution
IKEA stores are full of footfall and inspiration, but IKEA wants deeper emotional engagement — not just product exploration.
Customers browse, buy, and leave.
How might IKEA collab with another brand create an emotional, human, and memorable experience that connects with real life, home life, and inner life?
Insights
IKEA stores are full of footfall and inspiration, but IKEA wants deeper emotional engagement — not just product exploration.
Customers browse, buy, and leave.
How might IKEA collab with another brand create an emotional, human, and memorable experience that connects with real life, home life, and inner life?
Related work
